Italy to DACH,DACH to Italy.
MarketEntry
MarketEntry
In a world changing this fast, the urge for export and import is strong, and the challenge is to find the right ways. Before the choice of correct markets, partners and distributors on a foreign market, the true understanding of the potential customer abroad is the essential key to the success of an internationalisation process.
Sometimes this potential customer will take your product as it is, sometimes you need to change a little to build a connection that lasts. What does it mean? You cannot afford to translate your content into their language only. You must speak their language first, share their view of the world. You must share their culture. On that basis, you adapt your brand and even your product.
Market Research& Positioning
Research into the market you are entering, from the brand's point of view: who the potential customer is, what they already buy and from whom, which promises are already taken and which words are free. From that, the positioning for that country: the promise, the reasons to believe, the language you own and the one to avoid, and what to say first to someone who has never heard of you. Delivered in both languages, so everything produced afterwards starts from the same page.
Cross-CulturalAdaptation
An audit of name, claims, tone, imagery, packaging language and colour codes against the target culture, then the adaptation of what needs it and the defence of what does not. Italian brands often over-charm in Germany; German-speaking brands often under-warm in Italy. The work is knowing which part of your identity is the asset and which is only habit.
Transcreation& Localisation
Copy rewritten for the market instead of translated into it, and everything around it adapted: formats, units, currency, legal wording, cultural references, search terms. Website, campaigns, catalogues, product texts, presentations and packaging in Italian, German and English, written by people who work in that language every day, with a glossary and tone guide so your team stays consistent after handover.
Launch & OngoingCommunication
The story for the new market and the plan that carries it: campaign concept and materials, press and media relations with local journalists, creator and influencer selection, the calendar for the first months. Then the years after, because a market is not entered in a season. We stay as your communication partner in that country, with the same continuity we give at home.
Partner & SalesCommunication
The materials that make someone able to sell you: sales kit, presentations, catalogues and price list layouts, fair and meeting collateral, and the brand briefing your distributor, agent or retail partner needs so the story stays yours. Choosing that partner is a decision for you and your advisers; making sure they represent you properly is ours.
Cross-CulturalTraining
Practical sessions on how business is done on the other side: how meetings run, how directness is read, how an offer should be written, what a silence means, how follow-up works. For every internationalisation project we recommend one or two units: the first with the brand owners while the strategy is being set, the second with the whole team once the market opens, so the people answering the emails work the same way as the people who planned it.
You are considering Italy,
or the German market.The idea is on the table and everything about it is a guess: whether they would want it, what to say first, how to sound like you belong. You want the market understood from the brand side before anyone books a stand or prints a catalogue.
Your team is too small
for a second market.Two people already run everything, and now one of them should also write in German, brief a journalist in Milan and answer a distributor by Friday. You want a partner who covers the second market instead of a hire you cannot yet justify.
You are already there,
and nothing is moving.The site is translated, the fair was attended, the distributor has your catalogue, and the market still does not know your name. You want the positioning, the story and the campaign that turn a presence into a brand people ask for.
You look like two
different companies.Italy sees one brand, the German-speaking market another: different photos, different promise, different tone, because each side was solved locally as it came up. You want one identity that reads native in both languages, from the same source.
Questions,answered
An agency. We work on brand and communication: market research for positioning, adaptation, transcreation, campaigns, PR and the materials your partners use. We do not provide business consulting, distributor selection, legal, tax or customs advice, and we will say so rather than improvise. Where those questions come up, and they always do, we work alongside your consultant, lawyer or accountant, and make sure the communication matches what they set up.
No, and it is the most common false start. Translation makes the words correct; transcreation makes them persuasive to someone raised on different references, humour and proof. The search terms differ, the payment and delivery expectations differ, the length people will read differs. A translated site competes against sites written natively, and loses.
Yes, and roughly half our work runs each way. Italian brands going north tend to underestimate how much documentation and precision carry trust. German-speaking brands coming south tend to underestimate how much happens before anything is written down. We brief, write and meet in Italian, German and English.
Translation carries the meaning across. Localisation adapts the details around it: formats, units, currency, legal wording, cultural references. Transcreation starts from the intention rather than the sentence and rewrites freely to produce the same effect on a different audience, which is what campaign lines, claims and headlines need. Most projects use all three in different places, and paying for transcreation on a technical manual is as wasteful as translating a slogan.
Research, positioning and adaptation for one market usually take four to six weeks, transcreation of a full site three to five, a launch campaign two to three months from concept to first activity. The part that decides the schedule is your material: existing brand documents, product texts and images either exist or have to be made first.
Yes. Press and media relations in Italy and in the German-speaking markets, with journalists and outlets appropriate to your sector, plus creator and influencer selection where it fits. Written natively, not sent as a translated release, which is the fastest way to be ignored.
Yes, with our Digital Experience service: the writing, the structure, the search terms for that language and the technical multilingual setup. It is the same project seen from two sides, so it is usually briefed together.
You may not, for documents. A good translator is not usually asked to decide what a brand should say, which claim to abandon, what to put first, or how to answer a buyer who has never heard of you. That is the work we do; the translation happens inside it.
We'll explore together.
Internationalisation is one way we build brand experience. We work on how your brand is understood on the other side, in both directions, and we stay after the launch.
If content production is the wood to build the ship of your brand experience and social is the wind that moves it, the corridor between Italy and the German-speaking markets is the strait: narrow, well travelled, and full of ships that never checked the current. We are on both shores, in German, Italian and English.
Our tool is our Method: an Oath to the Stars.
