One creative direction,from concept to final cut.
ContentProduction
ContentProduction
Think about it. How often do you come across content made with AI? And be honest: do you enjoy it, or do you scroll on? If you scroll on, the reason is simple. That piece fills a slot on a platform. It was not made for you, and you can tell.
Now ask the harder question: do you want your customer doing the same to yours? Content has to resonate with the people you actually want to reach. Everything else is garbage. That is where we come in: your content, made with creativity, technique, and a working knowledge of the dos and the don'ts.
Art Direction& Campaigns
We conceive and direct communication campaigns from the initial vision to every channel — defining the aesthetic, the tone and the visual coherence across print, digital, out of home and broadcast. And we stay on it through execution. Designing a campaign and delivering one are different jobs. We do both, so what you approved is what runs.
Photography
Product and still life, corporate portraits, editorial and campaign shoots, location and interiors — art-directed end to end. Where the project calls for it, direction extends to styling, make-up and wardrobe. We shoot with our own network across Tyrol and Sardinia, or direct yours.
Film& Video
Brand films, product films, corporate and recruitment video, event coverage, interviews, social cutdowns — from treatment to final grade. One shoot is planned to yield a year of material rather than a single deliverable: long form, short form, stills, all from the same day on set.
Editorial& Print Design
Catalogues, brochures, lookbooks, company magazines, annual reports, invitations and event collateral — text, image and layout developed as one object, with real attention to typographic quality and to the paper it is printed on. Print is where a brand becomes physical: the one asset a client keeps on a desk instead of scrolling past.
Copywriting& Storytelling
Campaign copy, websites, brochures, product texts, press material, and the brand narrative underneath all of them — in Italian, German and English. For a second market, copy is culturally rewritten rather than translated: the joke, the register and the proof that work in Milan are not the ones that work in Munich.
PR& Press Office
We write and place press material, build relationships with journalists and trade media, and manage your editorial visibility across Italian and DACH outlets, in three languages. Coverage is not bought — it is earned by giving an editor a story they actually want.
Your content is old.You are still using stock images and photos from 2019, and now there is a new website, a catalogue, or a trade fair in 2027.
You produce plenty, but nothing ties it together.It is not that you lack content. It is that the content lacks you. You want material that truly mirrors who you are and where you want to go.
You sell into Italy
and the DACH region.Italian, Austrian, German, Swiss, or from somewhere else entirely: you are already in one of the two markets, or about to be, and you need material that fits each culture authentically, not translated from one into the other.
You have a moment to mark.A product launch, a new location, a season, a rebrand: something that deserves its own visual story, not another post.
Questions,answered
It creates a brand's visual and written material end to end: art direction, photography, film, editorial design, copywriting and press. Domus Minato works as a single creative direction across all of them, for brands operating between Italy and the DACH region.
Where it earns its place: variants, resizes, drafts, first cuts, transcription. Not for the parts that decide whether the content works — the concept, the direction, the shoot itself, the final edit. AI shortens the pipeline. It does not replace the eye at the end of it.
It depends on format, volume and whether direction is included. A single production day is priced as a package; a campaign with art direction, shooting and post-production is quoted per project. You get a fixed figure after the first conversation, never an open-ended estimate.
Yes, and in English. Copy for a second market is culturally rewritten rather than translated, and press relations are handled directly with both Italian and DACH media.
Yes. We coordinate our own network of photographers, videographers and stylists, or we direct yours. Either way the art direction stays with us — that is what keeps the output coherent.
It helps. Without positioning, content risks being beautiful and unmoored. If you have no strategy yet we can start there, or define the minimum needed to make production coherent.
Most agencies here communicate a brand. We build the thing people walk through — a shoot, an activation, an event, a page — and we do it natively on both sides of the Italy–DACH border, in three languages. Not a studio that translates, one that belongs to both markets.
We'll explore together.
Content production is where your vision becomes something you can hold. It is where customers start making experience of your brand, of who you are.
For Domus Minato, content production is the wood to build the ship of your brand experience, on both sides of the Italy–DACH corridor, in German, Italian and English.
Our tool is our Method: an Oath to the Stars.
