About

Heritage & brand management for the IT-DACH corridor

Domus Minato is a brand experience agency founded in 2025: the inn at a harbour between Tyrol and Sardinia.
The place where people arrive, rest, and get ready for the next crossing. We cross borders ourselves, literally between the DACH region and Italy, and culturally between the ways the two sides read the world.

Domus Minato is a brand experience agency founded in 2025: the inn at a harbour between Tyrol and Sardinia. The place where people arrive, rest, and get ready for the next crossing.

We cross borders ourselves, literally between the DACH region and Italy, and culturally between the ways the two sides read the world.

brand that travels well is one that arrives as itself, in three languages, and that is the work we do with you. Our method explores your roots and the roots of the people you want to reach, reads what the world around you makes possible, sets a course you can actually navigate, turns it into something tangible, and measures where it arrived.

It is also built on the principle of value creation: every project we take on has to generate beauty, benefit and good. Beauty is what makes a thing worth looking at, benefit is what it returns to whoever paid for it, good is what it leaves behind in the place it happened. What that means in practice is in our Philosophy.

brand that travels well is one that arrives as itself, in three languages, and that is the work we do with you. Our method explores your roots and the roots of the people you want to reach, reads what the world around you makes possible, sets a course you can actually navigate, turns it into something tangible, and measures where it arrived.

It is also built on the principle of value creation: every project we take on has to generate beauty, benefit and good. Beauty is what makes a thing worth looking at, benefit is what it returns to whoever paid for it, good is what it leaves behind in the place it happened. What that means in practice is in our Philosophy.

Who we are

Four phases from the first conversation to the review a season later, with what you give and what you get at each one.

Why we work on value creation rather than on campaigns, and what we ask of the people we work with.

One name answers for the work, and a chosen crew builds it. Francesco Cioglia Rothmair leads every project as founder, strategist and art director, from the first call to the final report, with ten years across Italy and the German-speaking countries behind the approach. Around that centre sits our network: photographers, videographers, developers, native copywriters, event and production partners, gathered for each crossing and directed from one place. Two islands and an archipelago around them. The crew changes with the route. The direction does not.

We read your past, keep what still speaks today and turn it into brand, archive, museum and experience.

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Everything a person meets of your brand, held as one thing: strategy, content, channels, website, events and activations.

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We do not assemble a team, we choose one. Fewer hands, chosen slowly, answering to one direction.

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Both sides of the corridor, worked natively in Italian, German and English.

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The Pillars

Value is never found. It is created.

How we create value.

Brand Strategy

Research, positioning, identity and the brand book that holds it together.

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Content Production

Art direction, photography, film, editorial design, copy and press.

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Social Media

Strategy, editorial planning, native content, community and reporting.

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Digital Experience

Web design, accessible development, SEO and AI search.

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Event Design

Event marketing, corporate events, launches, trade fairs, set design.

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Brand Activations

Pop-ups, roadshows, sponsorship, immersive experiences.

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Market Entry

Across the borders of the Italian and DACH markets.

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Go for it if

You want one partner
across the whole brand

You want
one direction across every touchpoint, your identity reflected in all your communication measures, only one partner and not many.
We do
strategy, content production, digital and events run as one continuum, under one director from the first call to the final report.

You are ready to open
a second market

You want
to arrive there as yourself, with the first customers and the first partners already in place.
We do
market analysis, positioning for the target market, communication written natively in Italian and German, launch campaign, trade fairs, press and partner network across the Italy–DACH corridor.

You have a history but
you can’t manage it

You want
the heritage leading the brand forward, and the next generation able to lead with it.
We do
we transform your history into a heritage that sells. How? Brand audit and archive research, heritage positioning, identity evolution that keeps what carries value, brand book, anniversary campaigns and commemorative editions.

You want your customers to
truly engage with your brand

You want
to transform your brand into an object of desire and your customers into a community of supporters.
We do
brand identity and design systems, photography and film direction, both digital and offline experiences with brand activation, built so that people do experience your products and turn into multipliers.

Q&A

Every good crossing begins with questions. Here are the ones we hear most, answered plainly.

An agency that works on everything a person meets of a brand, not on one channel at a time: strategy, content, channels, website, events and activations, kept as one thing.

Francesco Cioglia Rothmair leads every project as founder, strategist and art director, from the first call to the final report. Around the project sits our network, selected for that specific brief: photographers, videographers, developers, native copywriters, event and production partners. You always know who is responsible, and it is the same person throughout.

Projects generally start from around 2,500 euros, and continuous work, such as social media or ongoing communication, from around 1,200 euros per month. Smaller defined pieces, a shooting day, a transcreation, an accessibility audit, are quoted individually. The final figure depends on scope, languages and production, and you receive it in writing before anything starts. If the budget you have in mind is far from these numbers, say so on the first call and we will tell you honestly whether it can be done well.

Write through the contact form or by email. We reply quickly, and the first step is a free call to understand the project, what you already have and what is missing. After that call you receive a written proposal with scope, timeline and price, or, when the call shows that something else is needed first, a straight recommendation instead of an offer.

Yes, natively, in all three. Meetings, strategy, copy and press work happen directly in the language of the market, without a translation layer in between. It is the reason a project does not lose half its meaning on the way across.

Schwaz, in Tyrol, and Cagliari, in Sardinia. There is no showroom in either place and we are present in both: meetings happen at your premises, at the venue, or online. Travel within Tyrol, Salzburg, Bavaria, northern Italy and across Sardinia is part of the project; longer journeys are agreed in advance.

Domus Minato is registered in Austria and invoices from Austria. For an Italian company with a VAT number this normally means reverse charge, so the invoice arrives without VAT and you account for it in Italy. Your accountant will confirm the detail for your case, and we provide whatever documentation they need.

Business consulting, market entry advisory in the regulatory sense, legal, tax and customs matters, native app development, warehouse and logistics. We say so early and work alongside your consultant, lawyer or accountant instead of improvising. An agency that claims everything is describing a sales page, not a company.

Domus Minato was founded in August 2025. Behind it are more than ten years of work in marketing, brand management and communication across Italy and the German-speaking countries: leading the marketing department of a regional Tyrolean bank, producing video content for international home shopping television, brand work in international beauty, B2B in the luxury sector, press and media coordination for international outlets, and academic teaching and research at the University of Innsbruck on how Italian products are communicated in the DACH market. The company is new. The hands are not.

Tell us your story.
We’ll explore it together.